A ripple went through social media on Wednesday when some of Rihanna's fanbase discovered the real meaning behind her Fenty brand name.
But Rihanna was proudly representing the brand that bares her moniker in Paris on Thursday night, after fans learned that it was her surname.
Taking her new beauty launch to yet another European city, the Bajan beauty, 29, smiled broadly, serving once again as the perfect ambassador.
Rihanna wore a striking monochrome outfit, that comprised fierce white shoes and an off-the-shoulder dress.
The dress, which featured sleeves that began just under her arms, was the perfect garment to showcase her decolletage.
She left her shoulders bare, displaying just a hint of cleavage where her two signature tattoos meet near her collarbone.